Playkey - Decentralized Cloud Gaming Provider Connecting PC Gamers With High-End Hardware From Miners

The Global Gaming Industry

The global video gaming industry is growing fast and was worth $109 Billion in 2017 while it is expected to reach 129 Billion by 2020 with a Compound Annual Growth Rate (CAGR) of 6.2%, according to a report by global market intelligence firm NewZoo. It should also be noted that developed and emerging Asia-Pacific economies such as China, Japan, South Korea & India have fast growing adoption of pc gaming and the Asia-Pacific region overall comprises almost half of the gaming market (47%) with Year over Year (YOY) returns of 9.2%. Latin America (13.9% YOY) and Europe (8% YOY) also have booming gaming markets while North America (4.0% YOY) has leveled.

The Problem with PC Gaming

As of 2017, there are 2.2 Billion Gamers and 1.2 Billion PC Gamers in the world and 81% of PC Gamers can not stream new PC games, based on Steam statistics of users hardware, comparing with Dishonored 2 requirements. Considering the fact that PC gaming continues to be a strong segment and is expected to grow to 1.4 Billion gamers by 2021, there is a problem in the market today with the fact that 81% of PC Gamers lack the hardware (Gaming Rigs) and are unable to properly stream or stream at all some of the recent PC games (which require high computing and processing power) with their current specs. This results in poor quality and laggy streaming.

Introduction to Playkey.io, Playkey Token & Playkey.net

Playkey.io, the decentralized ecosystem for cloud gaming is at the juncture of three rapidly growing industries and rising thematic areas - blockchain & decentralization, PC gaming and the cloud.
As of this writing, Playkey Token (PKT) is a microcap altcoin valued around $0.31 (31 cents) per token with a Market Cap of around $4.2 Million on Coinmarketcap. Playkey.net is also a working platform in the cloud gaming industry so it has proven technology and a current business - Check out this TechCrunch Articleto Learn more! Their platform allows PC Gamers to stream high quality games without purchasing an expensive and high end Gaming PC with the same quality - streaming games up to 60FPS & 1080p HD resolution! Watch the video below to see a demo of just how effective Playkey's technology is and someone playing GTA V with no lags on a PC!

The Purpose of Decentralization For Cloud Gaming & Playkey Token

The next logical question becomes why is Playkey seeking to decentralize its platform and incorporating the Playkey Token in its ecosystem? PKT is an ERC-20 Utility Token and it is required for gamers to access the Playkey Cloud Gaming Service so that miners can be rewarded for leasing their servers.

Having a decentralized cloud gaming service will also increase the reach of playkey as well as the miners and gamers involved. The service will become much more efficient since gamers and miners who are in closer geographical proximity can rent and lease servers for cloud gaming using the PKT as the currency through which miners are paid via smart contracts and the Playkey DApp. The decentralized ecosystem will ultimately help all the parties involved:

1. Miners will get to lease their hardware & GPUs more efficiently to Gamers for PKT (This would be in competition to cryptocurrency mining which is often an unprofitable and inefficient use of mining hardware)
2. Gamers will get to choose the best and closest server to stream high quality games on the cloud
3. Game developers and publishers will expand their cloud base (selling/renting out gaming licenses to cloud gamers)

The Interaction Between Gamers & Miners Using Playkey's Service

Notable Playkey Team Members & Advisors

On Playkey's Team, Most Members went to the same college in Perm, Russia & have Experience at the Same Russian Firm - Enaza (digital entertainment firm which provided cloud gaming and game server services among other solutions):

1. Egor Gurev (Founder & CEO)
   -> Previous Enaza CEO
2. Founding CTO - Alexey Lykov (Founder & CTO)
   -> Previous - Enaza CTO
3. Vadim Andreev - (Founder & VP Game Strategy)
   -> Previous - Enaza Head of Licensing Department
4. Vladimir Shestakov - (Development Team Leader)
   -> Previous - Enaza Web Developer

On Playkey's Advisory Board, there are many Executives who served in Gaming Industry Titans:

1. Georgy Dobrodeev - Epic Games Head of Marketing in Eastern Europe
   -> Previous - Bandai International Sales & Marketing Manager, Ubisoft Marketing Manager in Russia
2. Dillon Seo - VoleR Creative CEO & Founder
   -> Previous - Oculus VR Korea Business Manager
3. Michael Kim - CoinInside CEO & Founder
   -> Previous - Executive & Management Positions at Havok, Wargaming, Blizzard, Microsoft, Electronic Arts (EA)
4. Aleksandr Agapitov - Xsolla Capital Partner
   -> Previous - Xsolla Founder & CEO

• For More Information on Specific Team Members and links to their LinkedIn Profiles, please refer to the Whitepaper.

Playkey's Partners in Cloud Gaming, Hardware & Computing

Concluding Thoughts

I think that because of the growing nature of the PC gaming market and the current gap in the market in which gamers cannot enjoy or stream recent PC games because they don't have hardware specs (gaming PCs) required for the computational and processing power makes Playkey have a great business concept. Playkey also has an established European Business as of now and the plan to decentralize their business model and introduce the Playkey Token (PKT) makes sense as I explained above. Decentralizing computational power from hardware and gaming rigs benefits both miners and gamers and adds value to the pc gaming market in a practical sense.

Although I do not know any more than you guys about the Team's past experience since it is difficult to find information on the Russian firm they worked at (Enaza), I will say that the fact that they have already established their European Business and have such a solid Advisory Board mix with experience from titan companies of the Gaming Industry (Oculus VR, Epic Games, Wargaming, Blizzard, EA, Ubisoft & Xsolla) proves that the team includes the right people for the job and has the right backing. They also have the right partnerships with cloud gaming, hardware & computing firms such as Ubisoft, Epic Games, Nvidia, Amazon & Intel. I think Playkey is highly undervalued (and will not speculate to future pricing or valuation) but you can see very high growth from the token within the next few years as the platform gains wider adoption and showcases its technology and usecases more. It is perfect as it in the intersection of PC Gaming, Cloud and Decentralized Blockchain Tech and I am very bullish on Playkey.