Our data is highly valuable, more than the majority of people know. The information is frequently used in the advertisement to focus on people with correct ads and assists marketers in making better decisions.

Google and Facebook are online giants that greatly reach to our data because we share a lot of our details on their platforms. Indeed, the amount of data produced daily in Facebook is greater than all the written books in the world.

It is worth great amounts of cash as well. The two internet giants are estimated to account for 70% of the entire online advertising revenue.

And even with a lot of gold in their coffers, they are not willing to share. Users don’t benefit at all from this revenue, despite being directly based on shared data. Some think it’s unfair and even violates our privacy.

However, the good news is; this is not far from changing with some companies already working on creating systems that can allow users to get rewards for the data they share. Let first focus on how Google and Facebook make great amounts of money from the data we provide.

Data Sells

Platforms such as Facebook and Google have access to various types of data. This entails where we live, our age, the types of music we listen, our socio-economic status, our political beliefs, what we search and much more.

The data is often used to establish precise and detailed profiles of people, which is much valuable and that attracts advertisers. The profiles permit such platforms to modify ads directly to us and optimizing the possibility of us liking what we see and what we like clicking.

Besides, Facebook and Google are home to great and popular content in addition to generating great amounts of traffic each day. For marketers, the platforms are constant sources of prospective customers and constant leads. However, content creators who bring the masses of people are also hardly rewarded.

To make the matter worse, the system frequently doesn’t work as it should be. Targeted ads should increase advertisers’ profits, but due to excessive sharing of data, advertisers usually end up focusing on wrong people. The ads are usually flooded with poorly-targeted banner ads and spam ads. It’s frustrating and annoying to be continuously overrun with ads that are not relevant to you.

It all starts with the disconnect between the marketers and their prospects. Also, centralized companies prevent markets from building associations with their potential customers, hence, making it hard to have successful targets. It is high time we seek for more efficient and friendlier modes of advertising such as the push notifications and chatbots. However, the solution may be a move away from the centralization, to a structure where intermediaries don’t take all the money.

The Blockchain Solution

The blockchain technology is superlative for creating decentralized networks as applied by Kind Ads. The company is using blockchain to alter the manner in which internet promotion works.

The objective is to offer data back to its owners by permitting people to select users who can utilize their data. The system is more democratic and fairer way of advertising and using people’s data.

Kind Ads is putting up a blockchain-based ecosystem where in return, users are paid back in tokens for their data. Users can choose who can use and access their data and can also specify the amount of advertisement they want to see. It also gives users an option to move out of ads which they are not contented with.

On the other side of the spectrum, the company system [that uses blockchain] consists of a decentralized ad network that offers publishers with better rewards and takes zero charges from advertisers. Users also get less annoying or intrusive ads. Thus, it is a win-win-won for all parties.

While prospects get rewards for their data, marketers get a fair relationship with users. Promoters are also capable of targeting their ad campaigns more precisely. This permits them to post non-spammy adverts, pop-ups or generalized banners. They will also likely pay more reasonable charges, without being held ransom by big companies.

Finally, content creators benefit more from an intimate and long-term relationship with marketers. They also benefit more from profits that are generated from traffic. The Kinds Ads system is another big way blockchain is leveling the playing ground for everyone.