How We Choose the Best Keywords for Our YouTube Videos, Contributed by @TangerineTravels
If you want to grow your YouTube channel as fast as possible, you can't think of it as a video platform. You need to think of YouTube as a search engine. Treating it as a search engine will get you views for months and years to come.
When creating and posting videos on YouTube, your goal shouldn't be to make videos that go viral. The odds of your videos going viral are low, so we think it's much better to make videos that will consistently get search traffic over time. Sure, maybe some of your videos will go viral along the way, and that will just be icing on the cake.
How to rank on YouTube
In order to rank on YouTube, you need to target various search terms. For example in the video below, our primary targets were "Intolerance to food" and "Why Mexican food is superior." These weren't our only targets, though. We were also targeting many other search terms.
Which search terms to target?
- You want a clickable title
- Low competition keywords
- High search volume keywords
- Highly-relevant to your video
To find out which keywords to target, we take out our trusty keyword explorer tool. If you want to know what we use for this, feel free to ask in the comments below.
We usually have to try a whole lot of search terms to before we find one that's as good as this one. "Why Mexican food is superior" has very low competition and decent search volume. It gets a score of 79 which is really good! We knew that we would easily rank for that phrase if we went after it.
Comparing that last search term to "Eating Mexican food" - Eating Mexican food has much higher search volume but it's actually a far worse keyword to target due to the competition being so much higher.
This is the other primary search term that we decided to go after. This was an easy decision because, at a score of 95, it is the highest score we've ever seen. It has quite a bit of search volume and almost no competition, which is very rare to find.
As your channel gets more established, you can try to try to rank for keywords that have higher competition. That's because, as your channel grows, YouTube will be giving your channel more authority, which allows you to rank for search terms more easily.
If you're going to try to rank for tags that have higher competition, you should also make sure that they have high search volume.
You don't want to be going after search terms that have high competition and low volume, which is why it's so important to do keyword research beforehand. Despite have high competition, in this video, we decided to target "Food intolerance" as well.
So, how are we doing? Are we ranking on any keywords in this video?
For our two primary targets, "Intolerance to food" and "Why Mexican food is superior," we are ranking 3rd and 1st overall. That means if you search YouTube for "Intolerance to food," our video should show up somewhere around 3rd on the front page. To our surprise, we're also ranking high for "Food intolerance."
The search title is very important, if you miss it, you miss the whole video.
If your choice of title is sense appealing, it would make people to want to check on your videos, this does not mean one should use misleading titles, but ensure it is a kind of title people would love to see.
Don't just work on good videos, ensure you have great titles too
Narrow it down to steemit, the same system is operating on steemit, your choice of title is as important as the content itself, especially now that people don't value reading again, having such a sense appealing titles would make people to be interested in your write-ups. If you end up writing good content with wrong title, nobody would be interested in reading your content.
@TangerineTravels, I would love to know how you come up with those title ideas.
This is really informative. Thanks for sharing, I also have a YouTube channel and I have been trying to grow it... But, from this post I understand I have been doing the wrong thing....
I have to ask this, how do I check for the volume and competition keywords, what sites do you use to search for keywords?
Thanks again.
We use this free software to check for the best keywords.
I really find this piece educative and informative, it will go a long way in helping people who are more into making video and want it to boom and reach trending position in the nearest future. I'm actually streaming the video above and it is really perfect, you guys really have good marketing strategies. Thanks to @communitycoin for usual support, I really appreciate it so much. Wish you all the best in your endeavors.
Thanks for sharing all this information.
I was doing some personal research on YouTube videos last year where I came across the importance of keywords. I was using a free app to select the most optimum choice and it really made a difference.
Algorithms are trained to recognize and prioritize videos in the search using several important parameters and keywords are probably the easiest of them for us to choose and use for our advantage.
4,003 and counting...this is still such a huge progress. I am really proud of what you are doing and achieving here.
I have never heard of this before. Searching for tags to know which ranks higher, which enables higher views? This is really an eye opener.
I love the fact that we should stop seeing YouTube as video channels alone. I have that mindset about YouTube.
Thank you so much for this. You are doing a selfless teachings so we can all have better orientation and to help us get it right. It is only from you I got to know about their stringent measures. This is really nice.
Well done.
So various search terms will let you know what to name your video.
Your posts do help YouTube users so much
Today is 14 already and it's still 4,003 but still counting, you've really done well and tried, not everyone can do this but why don't you give more days or a month I'm sure more subscribers will still come
Thanks so much
This is educative. I've learnt a lot from all you posts about YouTube
YouTube channel must be in a topic preferred by the person
Really wonderful article and very distinctive
Thank you for the great information
Awesome research @communitycoin
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(sorry for my bad english, I only use the google translator, and this changes me some words