BAT: BASIC ATTENTION TOKENS

Hello guys, COINSUTRA is introducing BAT Tokens today!

This article is just a basic introduction to BAT tokens.

BAT or BASIC ATTENTION TOKEN is a utility token based on Ethereum blockchain which is targeting attention economy.

Image Source; GoogleImages

It's set out to revolutionize the annual 170 billion dollar digital advertising industry and it will soon flip the monopoly of corporate giants like Google & Facebook on digital advertising.

The BAT tokens are utilized on the BAT platform and it acts as a direct medium of value exchange between Publishers, adverisers and Users without requiring any middleman. Middlemen like Google and Facebook take a huge chunk out of the advertising economy without providing any compensation to the users. Our time is a finite resource so BAT platform now is providing compensation to the users who are contributing their time to digital media.

And it works quite simply. Refer to the illustration below:

Image Credit: https://basicattentiontoken.org/

It removes the greedy middleman (like Google & Facebook) and increases the profitability of everyone in the ecosystem. Users get rewarded in the form of BAT tokens for their attention. Publishers receive BAT tokens according to the attention received by his/her content. And Advertisers receive higher ROI, user interaction and better targeting. Whether you're a user, publisher or advertiser, everyone can benefit from the BAT ecosystem. There's also zero fraud risk and you will save a lot of your hard earned money when you become a member of BAT ecosystem.

User attention is monitored through Brave browser and BAT tokens work in this platform. Brave Browser is currently the fastest browser and it's ad free. If users enable ads, they receive BAT tokens as a compensation. Brave frowser is dveloped by the founder of Firefox, Mozilla and Javascript. He's currently fully immersed in this project and upgrading the browser to make it more faster and better everyday. Brave browser and BAT ecosystem together prevent mal-advertising, ad pollution and ad fraud in the DIigital Advertising industry. The Brave browser has sleek design with an easy to use interface. It facilitates ad free faster browsing and provides seamless user experience.

You can download it for free here : https://brave.com/download/

Recently BAT tokens doubled itself on value within a week and currently it has a market cap of over 400 million dollars and avg. price 0.4$ per token. I bought a handful when it was 0.2$ and now I regret for not investing more.

Image Credit: coinmarketcap.com

This is a very promising project and I'm not paid to promote this.

I believe in this project and I have personally invested in it because now we can actually have a fair advertising system without cluttering the content and degrading the site experience. It's frustrating when you encounter ads with no relevance and It's a headache to read a page where 75% of it is covered in ads and only 25% of space has valuable content. It's also very annoying when banners pop up everywhere and block the video you're watching online.

So, If you want a better future where annoying ads will be eradicated and a fair advertising system to spread everywhere then please support this project. It may not be very profitable for short term trading purposes although it's spiking recently but I tell you It's a damn good long term investment. Unlike countless ICOs and copycats of Bitcoins who aren't providing any real value to the community, BAT is solving a serious problem and it's aiming towards a better future where we can have a cheerful website experience.

Please visit https://basicattentiontoken.org and support this project!