Gentlemen prefer blondes: science does not argue

 The owners of blond hair have always been surrounded by a halo of myths and legends.
Blondes more often appear on glossy covers and in category X films. Is it true that they are subconsciously perceived by men as an object of desire, and what does science say about this?
People with low melanin levels are more likely to be blondes. Although the only gene for fair hair and blue eyes does not exist, most often these adaptations accompany each other and are located on the same chromosome.

Blond hair and blue eyes are a relatively recent genetic adaptation. These appearance lines appeared among the representatives of the tribes that lived in northern Europe, about 11 thousand years ago, at the end of the last Ice Age.
To get her piece of mammoth, a woman had to attract the attention of a hunter, and for this she had to stand out somehow.
Depigmentation of hair and skin color in immigrants from Africa occurred thousands of years after migration and helped them survive with a lack of sunlight. The low melanin content contributes to a deeper penetration of type B ultraviolet rays into the skin, and it is thanks to them that the essential provitamin D3 is synthesized. However, scientists believe that it is not only a matter of natural selection: sexual selection contributed to the spread of genes.

In the Late Paleolithic era, women in southern Europe could feed themselves and their children through gathering, and men only occasionally spoiled them with meat. In the ice-covered Central and Northern Europe, the survival of the tribes depended entirely on successful hunting. Crowds of men chased after a prehistoric bison or mammoth and often returned empty-handed. Hunting was a dangerous enterprise, and many miners died.
When it comes to long-term relationships, men find dark-haired women more reliable companions
Blondes on average earn more, and men are more likely to help an unfamiliar woman with a light shade of hair in a difficult situation. According to recent studies, waitresses in blond wigs even get more tips from men (women do not have hair color).

The brunette can be comforted by the fact that research on the marriage preferences of men is no longer so straightforward. When it comes to the prospect of a long-term relationship, men consider dark-haired women to be more serious and reliable companions.