Adidas innovates in sneakers for Oktoberfest

 Adidas innovates in sneakers for Oktoberfest

Adidas  created some sneakers thinking about the arrival of Oktoberfest, the  famous beer festival that takes place between September and October in  Munich. For true beer lovers this is a festival not to be missed for anything in the world.

But,  as with other outdoor festivals and with a lot of drinking, there is  always a snag: the likelihood of, at the end of the night, seeing your  sneakers all dirty ... powdered, spotted with beer and, at worst, vomit ...

However  this scenario may come to an end thanks to the new creation of Adidas  that has launched a sneakers to match this challenge: they are a new  version of the classic München model, but with a special coating, called  DPBR - Durable Puke and Beer Repellent ( Beer and Vomit).

This  means that in moments of real excitement, when the toasts and the  partner on the side start to inadvertently slosh the drink on top of  their shoes, or even spreading vomit of excess drink on their sneakers,  it will remain impeccable, as if it had just been bought.

The  sneakers, which have been on sale since 2 September for € 199.95 (on  the site 43einhalb), also have the word "prost" which in German means  "health" (as if to say "to our "), A characteristic expression of the Germans when they toast. This is product development and brand activation in one event, everything to think about the customer! Like.