Problem

The epidemic of excess weight and obesity is gaining momentum every year, especially in developed countries. Unfortunately, this is not another story to drive people into the gym, but a very real threat. According to scientists, by the year 2025 a fifth of the world's population will be affected by this disease. Lack of motivation, fear of the society and/or its harmful influence - all these factors have a very strong moderating influence on the life path. Cardium offers its own way, when there must always be a reward for any sport activity, even for the smallest.

In addition to main goals such as social security and public health, our project solves one of the problems of crypto industry - popularization of cryptocurrencies. None of the projects presented before could equally distribute cryptocurrency to the world population. Thus, rich people are getting richer, huge mining farms are created, but common people do not get anything from this. Cryptocurrencies are not widely used, although they were intended for the mass usage. Until this problem is solved, cryptocurrencies will remain in the shadow, being a privilege of a certain class of people.

We have a solution

Lack of motivation and small knowledge of sports are the main obstacles to engaging people through sports, so far nothing has been done to tackle this problem. Cardium project aims to change this situation.

The key element of the ecosystem is Cardium fitness tracker, around which other interactions are built. Various techniques that we implemented in our knowledge database will facilitate the process of engagement. Each user can get tokens for physical activity with the fitness tracker. Mining pool uniting or connecting to an existing on the territory of the gym, the production of tokens commensurately increases. Tokens obtained as a result of mining can be used in the marketplace. It can be personal trainers, gyms, purchase of the relevant goods and services from the partners of the project.

Project summary

Lack of motivation and small knowledge of sports are the main obstacles to engaging people through sports, so far nothing has been done to tackle this problem. Cardium project aims to change this situation. The key element of the
ecosystem is Cardium fitness tracker, around which other interactions are built. Various techniques that we implemented in our knowledge database will facilitate the process of engagement.

Reward

Tokens obtained from "mining" activity can be spent on gym discounts and sport related products from Cardium partners. Tokens may also be used to participate in various events with rewards from sponsors. Rewards like these are not offered by any manufacturer of wearable devices.

• 1000 Kcal = 1 CAD
• 1 CAD = 0.25 US dollars 4

Marketplace

Marketplace is an important component of the Cardium ecosystem. It allows people to easily find services within it. Personal trainers, gyms, sport related products from Cardium partners. We think that it's nice to have the ability to use
both tokens and fiat to pay. Cardium will prioritize providing such services in locations where the majority of users of the ecosystem will be.

Mining pools

How to engage people through sports? Not only sport activities, but also getting in contact with each other, because we believe that doing sports together is fun. The solution to this issue comes from the world of mining. We want to give opportunity to Cardium fitness trackers holders to unite in mining pools. Gym owners can organize these pools at their facilities or incorporate them in their preexisting activities.

Higher mining speed will encourage people to visit gyms and other points on interest related to sport activity (Cardium mining pools), thus solving another, no less important problem - socialization of an individual.

A solution like this is beneficial for both parties. Users get more tokens by exercising in these spots, gyms and companies alike attract those who are used to exercise alone or not used to gyms.

Events

Sporting events are something that both adults and children can enjoy. They give an opportunity not only to show themselves and their abilities, but also to relieve stress and tension.

The purpose of such events is simple - the formation of a healthy lifestyle and increased social activity. All of them are aimed at promoting sports, fostering determination, developing physical qualities and of course, fighting the worst
enemy of a large part of the world population - overweight and obesity.

What's specific about events held in the Cardium ecosystem is that users will receive not only some kind of alert on the screen of their smartphone in the form of a medal confirming the achievement of the goal, but also quite tangible prizes
provided by sponsors and advertisers.

To participate in the event of Cardium ecosystem, a user must transfer some Cardium tokens to the special address, this counts as enrollment fee. Tokens collected this way will be returned to the ecosystem and will be available for mining
once again.

Charity

We understand that this problem is global and it needs to be solved by all available means, not just by the Cardium project alone. That's why 1 US dollar from every fitness tracker purchase is planned to be donated to charitable foundations that need funding for their research of health problems related to obesity and overweight.

Token specification

Cardium’s utility token developed according to the ERC20 standard, which ensures its full compatibility with any other projects that comply with this standard.

Total number of tokens is based on potential growth of the Cardium ecosystem audience to 100 million people within 10 years. If this goal won’t be achieved, unused tokens will be burned. The amount of burned tokens will depend on current ecosystem users according to the quarterly results, but not earlier than one year after the launch of the project.

Pre-ICO

The pre-ICO campaign will start on April 16, 2018 and will last until April 29, 2018. Visit our website to learn more about Cardium: www.cardium.world and join telegram channel if you want to discuss something.