BROS

Hi Friends,

Dutch Brothers Coffee went public this week under the ticker BROS:

There was a big jump on the IPO and the company is trading a lot higher than people had expected. At a market cap of $2B, their annual profits of $6M do not support the current valuation, but I am also not sure of their expansion plans.

I have had a few of their iced coffee beverages and enjoyed them a lot. The biggest problem I see is that the market is flooded, and while, Dutch Bros might be the current trend among gen-xers and millennials, if they fall out of favor the company will have a hard time competing with Starbucks and other chains.

Their drinks also seem to be less healthy than most - most of their large drinks are 500-700 calories - based on a 2,000 calorie diet, your coffee could be 35% of your daily caloric intake, lol. I guess in moderation you are probably OK, but I am not going to head there everyday.

I am not investing in BROS right now - how about you?

Thanks for coming by,
Brian