GESE THE SOLUTION IN ALCOHOL INDUSTRY

Gese is a protection system against counterfeit alcohol industry. Is to ensure accuracy in the alcohol industry, including to reduced counterfeit.However, it's also designed as a marketing tool that provides reliable statistics to brands, allowing consumers to track every bottle from the manufacturers to retail store shelves.Gese is based-on blockchain, one does not need to scan the label, the NFC tag embedded in each bottle will provide full information about the product.

HOW GESE WORKS
It uses tags and blockchain to track the movement of items across the supply chain while other supply chain control systems based on blockchain only.Other systems use QR codes and similar tags, Gese uses NFC tags. These tags will automatically activate your phone from a short distance away. In Gese no need of taking a picture of the barcode or scan a QR code. All you need to do is to pick up a bottle of alcoholic drink you want to purchase, and hold your phone close to the bottle, and Gese app will display or show you all the relevant or genuine information about that product.

GESE IS CATERED TOWARDS THREE BROAD GROUPS

• Consumers who want to ensure the quality of purchased goods.
• Local businesses that want to promote their products.
• Manufacturers seeking direct access to their target audience.

PROBLEMS GESE AIM TO SOLVE FACING ALCOHOLIC INDUSTRY
MANUFACTURERS PROBLEM: They loses money because of the disperse of fake product in the market but with Gese NFC tag embedded in each bottle will help in driving out fake products in the market by providing full information about the product.
Manufacturers have limited ability to effectively advertise their products; in many countries alcohol advertising is limited or even prohibited, which means manufacturers only have narrow range of tools to promote their products. And also manufacturers of craft alcohol cannot attract investments for the implementation of their products; but with Gese based on blockchain technology, can help manufacturers direct access to their target audience. Also with the help of crowdfunding, can help alc business financing their private project and thereby solving two problems in alcohol business at the same time that is: attracting funds and also attracting target audience.

LOCAL SELLERS PROBLEM: Sellers, including shops, bars and restaurants, face difficulties in opening a business and attracting new customers; other industries have aggregators that allow targeted sales of items based on geolocation and preferences of users, but there is no such tools for the alcohol industry. With Gese, a convenient tool for fans of alcoholic beverages would be an application allowing the users to find information about the selection of alcoholic beverages and their prices in all nearby establishments. Also, the built-in system will not only offer quick review search for a particular restaurant but also a selection of opinions on specific beverages presented in that establishment.

CONSUMERS PROBLEM: Consumers who wish to purchase high quality alcohol face problems with product selection; an inexperienced buyer will have difficulty sorting through a diverse range of goods displayed on the typical store shelf. but with Gear based on blockchain technology, and also with the use of NFC tags in Gese will help the consumers to solve several complicated task like:

• Choosing a drink that matches their taste preferences.
• Search for their desired drink at local stores.
• Compare prices at different points of sales.
• Authenticate the product to know whether is genuine.

GESE IN BUILDING A COMMUNITY OF ENTHUSIASTS AND CREATING A WORLDWIDE DATABASE OF ALCOHOLIC BEVERAGES (CHARACTERISTICS OF GESE)
AUTHENTICATION OF GOODS The attached of NFC tags on each bottle will help the consumers to search for information about each particular items with the use of their smartphone placing on the bottle. and also save them time ofgoing into process of picturing the label to get information.
RATING AND REVIEWS SYSTEM: The NFC tags also allow buyers to instantly view rating and review information from each item, seeing how previous customers enjoyed each product.
ALCOHOL AVAILABILITY AND PRICES: Gese platform makes it easy to search for alcohol availability and prices in the local area and also identify the best and cheapest source for the item in your region.
SOCIAL PLATFORM: Gear has a social features that allow users to share opinions about products, publish blog posts, and contribute to the platform in other ways. users are rewarded with cryptocurrency for every social interaction, including scanning NFC tags.
*MOBILE APP: Users will interact with Gese through a mobile App.
MARKETING INTERESTS OF ALL PARTICIPANTS: Gese is an ideal platform for promoting alcohol products among the target audience. and also manufacturers and stores can advertise their products and selection through the mobile app

5 METHODS OF MONETIZATION IN GESE
*MANUFACTURERS: Gese enables manufacturers to make use of all their marketing tools in the platform like NFC tags on the bottle for authenticator of products.
ADVERTISERS: Gese allow manufacturers to promote their products in their platform.
ENTREPRENEURS: Entrepreneurs pay commission on the total amount collected as a result of crowd funding.
USERS: Users are compensated for their activities in the platform.

3 STREAM OF REVENUE TO GESE PLATFORM

• Revenue from advertisements and sale of platform services to users.
• Revenue from the sale of services to business (partners).
• Revenue from the sale of tags (blockchain identifiers).

GESE ICO
Gese will release it own cryprocurrency token on Ethereum blockchain using ERC20 standard and the token name is GSE
The presale for GSE token begins on May 15, 2018. Minimum investment of the presale is 0.1ETH, hard cap=3818ETH and price per token is 7857ETH. While ICO is schedule to begin on July 1, 2018. with a minimum investment of 0.1ETH also, hardcap=49,090ETH and price per token is 5500ETH.
TOKEN DISTRIBUTION
*ICO & Presale=65%
*Bounty=5%
*Advisors=10%
*Team=10%
*Reserved =10%
FUND ALLOCATION

• Development of an internal exchange, AI, Finalization of the new platform version, Technical Support =30%
• Co-financing of tag production =40%
• Marketing and the geographic expansion of the project =30%

ROADMAP
2016: Research about the creation of anti-counterfeit tags.
2017: Development of the Gese project concept.
Q1 2018: Blockchain Launch.
Q2 2018: Launch of the beta-version-web platform, And Mobile application Launch.
Q3 2018 ICO Launch, Launch of the release system version foreign exchange token listing, And coverage of the large CIS alcohol market share.
Q4 2018 All development, And Access to the European & Asian market.

CONCLUSION
Gese is a blockchain-based platform that seeks to disrupt the alcohol industry. I believe with the use of NFC-tags on the platform will help in driving out counterfeit products in the alcohol industry.

MORE INFORMATION
http://gese.io/
https://drive.google.com/file/d/1AZTWSnpttM6c2MmjfHXyAPbftly4-Ke5/view
https://bitcointalk.org/index.php?topic=3252688.msg33877610#msg33877610
https://www.facebook.com/gese.io/
https://twitter.com/gese_io

WRITTEN BY:ifeanyi5050 (https://bitcointalk.org/index.php?action=profile;u=1183925)