Lisk rebranding strategy
With the market being swamped with new cryptocurrencies, it is no small task to keep up with the state of play. While Bitcoin and Ethereum are firmly planted in the spotlight, it’s all too easy for other currencies of value to get lost in the noise; the list of dead altcoins is piling up faster than a squirrel’s acorns in winter.
So, the question remains, who deserves our attention? For the record, Lisk is a big deal. Between inking a partnership with Microsoft Azure and being the 7th most successful ICO of all time by ROI, there are armfuls of valid reasons that Lisk should be on your radar. This post explores exactly what Lisk is, and why you ought to care about the world’s first modular blockchain-based platform.
What Does Lisk Do?
As more and more industries look to take advantage of blockchain technologies, they will need a tool to create applications. Enter: Lisk, a blockchain application platform with its own native crypto token, LSK.
Any tool that makes a seemingly complex task simpler is as good as gold, and that is the essence of Lisk’s purpose; making blockchain apps simpler to develop, stabler, and more flexible.
LISK to sdk.
The rebranding process is spread out out over several months. We split the whole process into two major parts:
Strategic repositioning of Lisk with the help of a Rlevance Consulting (psychologists involved): This is important to make clear what is the Lisk vision and ambition and how we communicate this. Also, how this relates to others in the industry. Although Rlevance Consulting will continue to be involved, this part was completed in July. The Lisk brand strategy is defined and used for the current visual design process. More about this outcome will be covered in an extensive blog post.
Creative rebranding of Lisk with the help of design agency Taikonauten: Building further on the brand strategy, Taikonauten is addressing all visual elements of Lisk. The current design route is far progressed. The estimation is that the design is finished before the end of September. Parallel to the design, front and back end devs from Lisk and Taikonauten will be working on the code. In the meanwhile you can except several teasers over Twitter and Reddit. The initial launch of the rebranding 1.0 is still planned for Q4 2017. We aim to include a fully rebranded lisk.io6 with an integrated wallet and explorer, logo and other branded elements (e.g. documentation) and ‘digital products’.
The transition from an informational website towards application platform will be covered in the second phase of the rebranding, the rebranding 2.0. Many developers, UX designers, marketeers and strategists are involved to make Lisk the go-to platform for application development, management and monetisation of decentralised applications and ICOs. Starting from Q1 2018, the Lisk network and the SDK will grow together and form the Lisk platform.
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and dont be to late to have some lisk rebranding is comming in around 2 months the hype wil start 1 month before so get some before the price skyrkockets up.
enjoy the information about lisk.
now a good opportunity in the market to buy it
Some cool information I didn't know, thanks!
Thanks for your information. I also bought some lisk