Corporate Story 9 - Harrys

Harry’s is a great corporate storytelling example because it shows how one brand was able to crack through a heavily saturated market with a good story. They sell shavers and shaving products and, as a relatively small company, have managed to compete with the longstanding giants like Gillette and Schick to gain a $2.4 billion share in the market. Using short vignettes of a man having more time to cook breakfast because he cut down on shaving time or a man spending a weekend alone at a lake house they have captured moments that make viewers connect and feel things. They keep their story simple – the picture of a simple guy with a rich life.