Corporate Story 7 - Lego

Lego took advantage of emotions running high around the holiday season and released their beautiful “Let’s Build” ad featuring a father and son bonding over their Legos. The narrator is the young son, who has a sweet British accent to boot, and he describes the best possible relationship between a father and son and shows the two of them creating fantastic skyscrapers with their enormous Lego collection. For a second you forget that it’s advertising kids’ toys because all you see is the perfect home life kids, moms, and dads are always dreaming of.