Corporate Story 6 - Nike

Nike is perhaps the #1 brand when it comes to leveraging storytelling to win over their audiences. They’ve been doing so since the late 90s when Michael Jordan, a hero of kids and grownups worldwide, was their spokesperson. But perhaps their best approach was their “The Chance” ad, which follows the story of an aspiring young soccer player in NYC. Narrated by Spike Lee and gorgeously filmed, the ad reminds us that there is a possibility for every one of us – as long as we persevere, and wear Nikes.