Customer Experience Vs Customer Service

A question that is being frequently asked in businesses is "What is the difference between customer experience and customer service?". Let's start off by explaining basic idea behind the curtains. Customer experience is a combination of events that a customer goes through when doing business with you from beginning to end. Let's take an example of going to the movie theaters to watch a movie, the procedure often goes like this. You seek online and select the movie that you want to see at the right place and time. When you arrive at the theater, you buy your ticket at the counter. Then you move into the theater, take the seat and enjoy watching your movie. At interval break, you move on to the bathroom or other activity, after completing movie you leave. All those events make up the entire customer experience. Now, that employee that sold you that bag of popcorn and a cold drink was giving you customer service. Customer service is an action within the entire customer experience.
6 Ways To Up The Customer Experience Using Social Media
I hope by now most of us understand the customer experience and customer service. Now let's discover more about customer experience. Since a good and loyal customer worth more than a new one. It makes sense to keep existing customers engaged and buying. To do that it's essential to improve their experience. There was a report for Forrester research "The Business Impact of Customer Experience" in 2012. A four-year study says "Companies with excellent customer experience tend to have more loyal customers. It is been proved both mathematical measurements and actual company scores that if your customers love the experience you present, they're more comfortable to make another sale and prescribe you to others.
So, What can you do to enhance customer experience which results in more sales?
The answer is: Make it easier to like your business and like doing business with you. Present an excellent customer experience at each level of customer participation.
And while there are millions of methods, from postcards to emails. In today's social world enhancing your customer's experience can more easy to be accomplished through social media. A simple, low-cost and effective strategy which can be woven into a business.

1. Make it smooth for customers to buy from you online. Examine your online buying system by following points
   • Make buying simpler, easier and faster.
   • Make it easy to get refunds online.
   • Have a specific email, help desk process for customer queries.
   • Provide a response within at least 24 hours.
2. Introduce surveys to discover what customer likes and dislikes. Publish your survey, or a link to it, on Facebook or Twitter, for instance.
3. Provide information and suggestions for resources which can be used for your own services or products.
4. Use your Facebook Fan Page to offer free giveaways, discounts, coupons and information on deals.
5. Give customers motivations to buy more or frequently. This can be a free newsletter, free related bonus or gift.
6. Keep monitor social sites for comments about issues and problems. Resolve them before they escalate into a crisis.
   Customer Service And The Truth About Happy Customers

Let's talk a little bit more about: What is customer service? Customer service is when you have customers and you're trying to make your customers as comfortable and happy as possible. You're also trying to meet their needs and expectations, and solve any problems or situations that they might have problem with.
Achieving Excellent Customer Service Easily
It should not be any surprise to you when you should see a business prosper even when it appears, but a very small venture at first. The confidence must lie in excellent customer service. When you develop a deeper understanding of this aspect you will come to realize that if your business is not shining as much, then it must be this vital part which is causing you to lag behind.
Brief and Train Your Staff and Employees
There should be an appropriate way of dealing with customers whether they are new or frequent one. Since it will be your staff and employees who handle customers every single day. Therefore they need proper training and briefing on what to do and what not to do while engaging customers. The secret to excellent customer service lies in how well your staff and employees perform their given or designated tasks while engaging customers. Investing in programs to train your personnel is a great thing because the possibility of getting better returns lies in their hands.
Effectively Deal With Complaints and Queries
Communication between customers and the seller is a vital aspect to find success in business. This aspect of customer service comes with the need to be dealt with in the most effective manner. It is important to understand that several untoward incidents regarding customer and seller are circumvented or prevented when there are proper means of addressing them.
Never Give Guarantees You Can't Deliver
Although any seller can't help but give guarantees of better service or the best possible product to offer for sure, this should not is the reason that customer service be poorly delivered or rendered. Yes, this helps in enticing customers but to entice these buyers using guarantees which appear rather "too good to be true" is a definite foul. What customers seek and would be most likely to come back over and over again for would guarantee which are truthful and effectively delivered. So before you give any customer your next guarantee, be sure that you will be able to deliver it.

Knowing that customer service is a big factor which plays in your business, don't you think that you should make sure that this is listed as one of your priority areas? Aiming high for your business should cause you to aim for excellence in this area as well. To be able to achieve an excellent level of this service would guarantee a better position at succeeding.