CREATIVITY AND INNOVATION TO IMAGINE OUR FUTURE!

When the Kronenbourg Group allows 200 participants to come and share their ideas around four challenges, it gives an evening full of exchanges, sharing, conciliations ... but above all proposals to improve our future.
People of different universes (marketing, industry, design, press, ecology ...), an ephemeral space, to drink (beer of course!) And what to nibble, here is the recipe of the GIF: the Generator of Fresh Ideas . A single objective: to allow the general public to join a collaborative, original, creative construction ... a hackathon for the initiated!
Four challenges are proposed to four teams themselves subdivided into sub-teams:

• produce and consume locally to support local know-how
• the places and mode of consumption of tomorrow
• shared eco-responsibility, around sorting and recycling
• reinvesting the best-everyday life with digital.