ADBANK: THE NEW WORLD CURRENCY OF ONLINE ADVERTISING

awieadan (36)in #bitsync • 7 years ago (edited)

Advertising (Advertising) is a form of communication with the aim of inviting people who see, read or hear it to do something. Such products and services may benefit buyers in order to engage potential buyers who have the potential to purchase or consume specific products.

Promotional activities or so-called Advertising have a special purpose, namely to persuade, portray and inform users (customers) about the company and the various products / services it has. When opening a site or browsing through the internet. Lots of ads are popping up so the job is boring. Ads that appear very diverse, some cover the work screen even from the ads can bring up a variety of malware virus.

THE PROBLEMS PLAGUING THE INDUSTRY

Advertisers are assaulted.
Media buyers can get kickbacks from ad platforms with their client's money and pocket the difference without anyone ever knowing. These ad rebates hurt advertisers while the middle man profits… billions of dollars a year.
Publishers are powerless.
At least 50% of all digital ad revenue is lost in the ad buying ecosystem before it reaches the publishers. Even though they control the audience everyone wants access to, the publishers’ hands are tied.
Ad networks fuel the fire.
Deceptive tactics such as click farms and ad stacking are burning billions in advertisers’ budgets. The middle men who control the ad buying process are the only ones with the data to audit it.
advertising fraud is far greater than most marketing professionals and entrepreneurs realize. The volume of ad fraud, sometimes known as “bot fraud,” is now so large that it threatens the future of advertising itself.

To solve this problem, a new blockchain initiative called Adbank is swooping in to save the day. With their ICO, AdBank aims to disrupt the digital ad space by attacking the endemic infrastructural issues resulting in the current tumultuous environment of fraudulent digital advertising.

An Ethereum based ERC-20 token, Adbank uses the blockchain in conjunction with a patent pending proprietary AI bot to not only transparently show where ads are being displayed and how often, but also to differentiate between a real and artificial user, only charging advertisers for genuine views.

In the world of Adbank, content publishers can promise advertisers that their hard earned marketing budget is going towards real and relevant end users instead of click farms and bots. The AI tool in and of itself could be a very successful venture, but using the blockchain to create an immutable record of ad hosting fully satisfies some of the most glaring issues in the space.

The Adbank platform also allows for removal of intermediaries that traditionally connects advertisers with publishing platforms that generally take a large cut of the ad spend in the process. Paying with Adbank token allows for a completely audible record of how often ads are being shown. What this ultimately means is that Adbank can offer advertisers far less than traditionally deployed digital campaigns. In order to facilitate early adoption, it will be possible for advertisers to purchase adbank tokens directly on the platform, taking the sting out of one of the largest growing pains for a new platform. If all goes well, Adbank is poised to evolve into a dominant marketplace for publishers to deploy ads and can become an all encompassing platform based solution.

The Adbank ecosystem is built upon several layers each with the Adbank token ADB at its center. Being based on the ETH blockchain, Adbank’s core services are created as an interface between the blockchain and the other systems needed to fulfill the needs of the advertising platform. This allows products and solutions to be built in the transitional ways, easing the development process.

TOKEN SALE
The ADB ICO begins December 14th and will run through January 21st, 2018. That is, of course, if the ICO’s hard cap of 50,000 ETH isn’t attained first.

Total supply: 1,000,000,000 ADB
Circulating supply: 560,000,000 ADB
Hard cap: 50,000 ETH
Price: 1 ETH = 7500 ADB

And there are bonuses to be mindful of during the ICO:

20% off base token price for first 24 hours
15% off base token price until December 22nd
10% off base token price until December 29th
5% off base token price until January 5th

ALLOCATION OF FUNDS

AdBank Core Services Division: 40% of the budget will be allocated to the AdBank core services team. This will fund the creation of software development for the prototype and all necessary improvements in order to achieve mainstream adoption.
AdBank Network Acquisition & Partnership Division: 50% will be allocated towards the acquisition and partnership of advertising agencies to adopt the AdBank Network. $10 million deployed in acquisitions will push the AdBank token into the top 100 in terms of token trade volume.
General Administrative Fees: 10% will be reserved to cover administrative and legal costs.

ADBANK TOKEN MARKETPLACE

ADBANK ADVANTAGES

PUBLISHERS MAKE MORE PROFIT.
Sell ad space on your website and keep more of the ad revenue while never dealing with advertisers directly.
ADVERTISERS PAY LESS TO GET MORE.
Eliminating the middle man means publishers can make more while charging less to advertisers. Win-win.
DRAMATICALLY REDUCE AD FRAUD.
Our patent pending Al oracle is a fraudster’s worst nightmare and we open up our API so you can use them too.
A TRANSPARENT PLATFORM.
A fully auditable, open source network built on Ethereum means you always know you’re getting what you pay for.

SOLUTION