THE IMAGINATION ECONOMY

It is not new that ideas are the coins of success in 21st century. To out-think is to win in your market space, so thinking is critical. Out-innovating is a must in other to win. Anyone with the mightiest idea woven with extraordinary execution will take the lead.

This reminds me of Ryanair.✈
Ryanair is a very cool company, Europe most profitable airline made €6.5 billion in 2016, at the time when others are lamenting about high fuel prices.

Source

In the past past 12 months, this airline has flown more than 35 million passengers across the Europe alone, at an average ticket price less than $60. Let me blow your mind, 25% of Ryanair flights are free! I am serious about this. You may want to google this. You can call them the Wal-Mart of airline business, they actually aim to make flying free, absolutely.

How does Ryanair make money?

This question must have popped up in your mind, I knew it. They make money by charging customers for services, advertisement revenue that comes through commercials on the back of their aircraft seats. It cost $3.50 per piece to check luggage and food is often extra.

RYANAIR

This airline has done nothing but reinventing the way airline business are conducted, showing us how powerful our imagination and innovation are. In this crazy economy, we need crazy thinkers.

Are you innovative in what you are doing, endeavour to be a forward thinker.