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Crypto currency is no doubt one of the hottest topics in investment industry today. The year 2017 has concluded with an astonishing growth of cryptocurrency awareness. The media was bombarded with news regarding selected cryptocurrencies that reached and breached ATH(all time highs) numerous times. A few examples to note were: Bitcoin, Litecoin, Ethereum, Ripple, a/o. The explosiveness of the so called “bubble” has set eyes for the scarce opportunity to get rich. Exchanges had to close down registration due to incredible demand.

For many the outcome of these events were positive, early adopters have made a bank, while many newcomers discovered a amazing technological and financial opportunity. On the other side of the coin, there were people that joined the game without knowing the rules, they lost. Others got overwhelmed by the existence of such technology, and the way to apply it, forcing them to use centralized mentality to a decentralized solution.

Cryptocurrency analysts are assuring us that this is only the tip of the iceberg and that cryptocurrencies are just yet to get mainstream adoption. Technologically wise we are ready to scale, although the subject is surrounded by active debates, regarding the block structure and its size. Keywords like “Segwit”, “Atomic Swaps”, “Lightning Network”, “Segwit 2x”, “Asics Mining” a/o. are resonating with the cryptoworld, but you must be a part of this world. These notions sound familiar, for those that have been following or taking part in the development of crypto tech. from the early days. But, even for those that are tech./fintech oriented it might be a challenge to completely grasp the subject. Of course personal tenacity and perseverance matters, but we cannot expect this from the masses.

The root of the problem is that cryptocurrency-technology is advancing on an rapid pace, and with each new improvement a discrepancy with a potential adopter is created. The protocols that facilitate transactions speeds and cost, block structure and size, second layer solutions, etc. prioritize on the improvement of the chain, keeping the user experience on the second tier.

User experience matters the most in terms of mass adoption and active use. In order to convince the average consumer that the decentralized financial solutions are on the same level as their centralized counterpart, or even better in specific use cases, we must create a tool that serves at the same time as a playground for developers and innovators and as a playground-slide for everyone else. A simple, intuitive user interface designed with one-purpose in mind, that we all grew up playing with.

Another aspect to this problem is the educational dilemma. Cryptocurrency have gained a lot of traction but quality publications on the subject are not that many, and certainly have no methodological purpose. Novices have to filter all the available disconnected sources to get the general idea, and how to apply the technology. Although information is open source and wide available, the quality is contingent on the creator’s disposal, and desire to maintain it relevant.
Uninitiated users are not turning to cryptocurrencies as a potential better alternative, even if they are aware of the benefits. There are multiple reasons, that are hindering mainstream adoption.

• Age;
• Unintuitive design;
• Technology literacy;
• Lack of merchant use;
• Association with fraud;
• Methodological approach, etc.;

Solution

ATLAS leverages simplicity in order to encourage mainstream adoption via already known technology, that we grew up with, like email. Email is a distinct technology, from the time it was created in 1965 as a rudimentary Mailbox, keeps delivering to the present day. A wonderful piece of software that some might say has been embedded in our day to day activity. 5 generations have applied the tech., starting with the “Baby Boomers” that witnessed the creation and mainstream adoption, and currently the “iGeneration” that take it as given. Email made a paradigm shift happen, and the UI of gmail, yahoo, a/o. are known worldwide. This is were @las comes in.

According to Radicati Group nearly ~54% of the entire planet is currently using email. Meaning that ~3.7 billion people are in a way or another accustomed to the email interface. ATLAS is exploring the opportunity, to combine a decentralized solution with and world recognized UI.

Cryptocurrencies will do to the traditional financial sector what email did to traditional mail, it’s a matter of fact. By simplifying the process of crypto-operation (sending, receiving, storing, etc. cryptocurrency assets) via the email interface, ATLAS will significantly reduce the time from the early discovery/adopter phase to full mainstream use.

According to Global Cryptocurrency Benchmarking Study the number of active cryptocurrency users are between 3–6 million, that is ~0.08–0.16% from the estimated active email users on the globe. Judging from these numbers alone, even if they don’t reflect the reality, we can highlight the opportunity it creates, and the fact that ATLAS will capitalize on the filling gap. It took email to reach ~54% within half a century, with the cross-combination between email and blockchain the same result can be achieved way faster.

Find more about us @ atlasplatform.org