Marketing challenges of the future
The future seen from a current marketing perspective lies in generating experiences, activities and situations that are appreciable, profitable and of assistance. However, this process is in full development given the changing activities of man within the usual markets, it is still being defined, it is still forming the characteristics it will have in a later time. Here is a small preview of how some useful strategies could be executed with a view to the future.
Brands have always, since time immemorial, required statistics and technology to work in line with their processes to meet the needs of today's consumers. For this reason, large companies such as Google promote and highlight advances in technology and machine learning to help marketing specialists to better perceive the route that a consumer takes. These market mainstays have thousands of touch points along the entire purchase path and it is essential to balance what is truly relevant to them and what is not. This would be the first factor to consider when looking at futuristic marketing.
Marketing workers must be prepared, trained to face whatever comes in this branch, especially when the pandemic days have transformed everything, without exclusivity and marketing does not escape from it under any circumstances. The marketing worker can find himself under the following scenarios: the so called reactive marketer who is the one that sales drop and has no idea why. The classic marketer, the most common, prepares himself for when sales drop and there is the agile marketer: he is the one who knows how to make sure that sales do not stop growing, since he has prepared for this, has been able to observe beyond the market and has foreseen what can happen. This requires not only experience but also a very clear knowledge of the market.
The current trends in digital marketing must be known in a very correct way. Here is a breakdown of some of them that can be useful to face the marketing of the future, which is fast approaching:
Augmented virtual conditions: they are excellent for forming a proper and comfortable interaction between the company and the customer, captivating a larger number of users and intelligently offering a new image creation of the existing brand.
The realization of a voice search and artificial intelligence: it is one of the most versatile to promote the brand strongly, because users are more attracted to search by voice than in writing, they feel they are saving time in that aspect.
Context Marketing at all stages of sales: it shows exactly the content that the user needs at the right time and in the right place, thus achieving personalized and individual content.
Purity in advertising: it is very important to develop authentic and capable creativity in order to show promotional content that captivates customers, builds customer loyalty and attracts new ones.
On the other hand, to be at the forefront of what is coming in marketing we must try to automate most of the processes, customers require to do as many things as possible in the shortest time and modern companies must give them those tools and get to make them practical and fast and this is achieved by automating processes, calculating time invested in costs that ultimately result in more satisfied customers who in turn bring others to the business to make it grow.
The same is true for marketing as for other areas of human development. It is constantly evolving, adapting to the different realities that are generated.
It is logical to think that if nowadays jobs have changed, now there are more options for remote work, we must also adapt marketing to this area.
Hi @josevas217 Certainly, respected friend, changes are so vertiginous in these times that we can come to think that the marketing that touches everything is transformed daily, thank you for reading me.