Empathy Marketing in Action
Empathic marketing is a strategy which focuses on understanding and linking with the emotions and styles of the target audience. In an increasingly competitive commercial and industrial world, marketing must promote empathetic marketing with concrete facts, not stay only in words or the emotions of the simple market, it must build concrete relationships with customers and guarantee a future in that relationship. sustainable for both sides. That is why we see very large companies making donations with greater social scope, making contributions to foundations in the order of humane treatment or creating these social foundations themselves to directly accredit the beneficiaries.
This type of marketing is based on creating content and carrying out campaigns where users are the center based on their emotions and their needs, as far as it went before the pandemic that hit the world. A small turn was given to the subject and now it is not only a message but also empathy is genuine, it is real, it cannot be required to manipulate users, that is, it is based on generating true trust with concrete facts carried out by large companies or small, organically, then content is created that goes through all the stages of the empathic process that the brand or entrepreneur has carried out, for example, donations made to social groups, support for sports, among others.