Conversational marketing... the future

Consumers today expect a quick response. Therefore, optimizing customer service through conversations and humanizing the sales process is essential. Conversational marketing is an instrument that, using dialogues with the user, adds value to the customer and their satisfaction. It is a dynamic activity in the field of sales which requires a direct and personal way of being and contacting your audience. In addition, it increases the improvement of sales and uses cybernetics through auditory and visual interfaces, humanizing customer service. basically its development opts for claims, complaints, returns, deliveries, doubts among others.

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It does not refer to a single tool or a single conversation, that would be a chat, various forms of personal communication are used, which is why it is called marketing, you can use: Facebook, Messenger, Slack, SMS, email, WhatsApp, among others. This type of marketing aims to relax the time that consumers lose to solve problems on websites, where they often cannot get guaranteed attention.

It is important to highlight that "guaranteed care" is understood to be one where your uncertainty is resolved when buying. Conversational marketing is a relationship at the wrong time. The conversations should take place when the client chooses, either in real time. In short, prepare conversations with users when they need or want to. Conversational marketing deduces that the beneficiaries do not want to be sold, they need to be advised, helped and heard to later buy a product or service that the brand is offering.

Naturalness and cordiality are very important in the development of this marketing. Conversational marketing always offers them with its invariable availability and familiarity: this is because it is a direct conversation and not a series of forms or instruments to fill out through a computer.