The Power of TikTok's Influence

The Youth Lab at THINKHOUSE, The Youth Marketing Company, take a deep dive into TikTok, exploring what makes it one of the world’s most popular apps and the influence it has

It doesn’t look like everyone’s favourite app TikTok is losing momentum any time soon. It’s predicted that by the end of 2022 they will have 1.8 billion users. For this week's 52INSIGHTS, we’re exploring TikTok’s continued influence on their social media platform rivals, entertainment in general and what that means for brands and businesses. Note: not our first time looking at the channel, and it won’t be the last.