The rival bitcoin coin aims to finance cinema

When Italian filmmaker Mitzi Peirone arrived with 19 years in New York, she carried a suitcase full of projects, all related to art.
Six years later, with the script of his first film under his arm, began to play the doors of several producers to finance their debut.But he had no luck until he met Joseph Lubin, co-founder of Ethereum, the big competitor of bitcoin, who proposed using blockchain technology in which he was working to get the funding he was looking for.

Braid became the first American film to be financed in digital currency. How were they going to use the blockchain to fund this movie? In addition to developing the ethers, a digital currency alternative to bitcoin, Lubin had just founded ConsenSys, a company dedicated to the development of blockchain technology applications with which he intended to help Peirone in his project.

The ethers do not have physical bills or coins, nor are they issued or controlled by a government. It has been such an enthusiasm for virtual currencies that today its value reaches 100,000 million dollars, compared to 20,000 million dollars in early 2017, according to the site CoinMarketCap.com.

Two years have passed since the technological entrepreneur and filmmaker met. Joseph Lubin, executive producer of the film, says that the psychological thriller Braid opens the platform WeiFund, a crowdfunding site developed by ConsenSys and working with blockchain. It is a platform that functions as an accounting book of digital events shared by millions of connected computers in the world, with the power to transfer and store confidential information in a secure, permanent and anonymous space.