HOME TRADE (chapter five)

UNIT STORES/TIED SHOPS:

This is the type of store that is located in rented place or residence of the trader for easy access to the customer.
They are owned and controlled by the manufacturers themselves.

FEATURES OF TIED SHOPS/UNIT STORES:

(1) They are owned by manufacturers.

(2) They enjoy financial assistance.

(3) They are confined to a single line of
commodity.

(4) Elimination of middlemen, etc.

ADVANTAGES OF TIED SHOPS/UNIT STORES:

(1) Meeting of customers need.

(2) Direct contact with manufacturers.

(3) Increase is profit.

(4) Elimination of middlemen.

(5) Rendering of after sales service, etc.

DISADVANTAGES OF UNIT STORES/TIED SHOPS:

(1) It tie down money/funds.

(2) High cost of operation.

(3) It may lead to hoarding (secret supply of
goods).

(4) Limited range of goods, etc.

SMALL STORE:

This is the type of store that is located in front of residential house of the retailer.

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