Steemit is Bitcoin's Killer

Bitcoin is a closed, exclusive community of young, smart, libertarian-leaning males
Look around, boys. We're all the same. The Reddit communities, BCT, every Meetup ever, Core devs, Classic devs, the entrepreneurs that run decentralized start-ups, the investors, the traders, the hodlers -- all predominantly 18-45 year old men. We're all in the 1% of techno-literacy. Many have Zerohedge as a daily read. Many have a deep understanding of the Austrian School. We are mostly focused, driven people. We all use the expression "hodler" like it's a thing. This is all great. But none of this is normal. Not even a little bit.
Normal people do not care about any current Bitcoin projects
Bitcoin companies and their products do nothing for them. Purse.io is the closest thing to a Bitcoin killer app and I have had hardly any luck on convincing people not already in the cryptocurency community to save 20-30% on Amazon purchases by using Purse. It seems like a no-brainer. But the response I get is it's complicated, I don't want to take BTC FX risk, is it a scam, it takes too much time, it's...weird.
I don't know anyone outside of Bitcoin who would even try OpenBazaar. Bitcoin gambling isn't even popular with the gamblers --> there is too little liquidity on the poker sites and too many sharks. The P2P lending sites have proven to be failures. What else is there? It's early yet but it's also been years since the ATH and there is really no reason for a normal person to care about Bitcoin or need to have it, except for speculative purposes. The dark markets are their own world and definitionally not normal.
Bitcoin is great but its audience is microscopic today and confined to a niche of like-minded men.
But normal people are signing up for Steemit at a feverish rate
The system is flexible and is what each person makes of it. It's also easy. Self-evident and easy. You sign up and write a blog or share news like on reddit or post photos or disseminate a white papers or tag a recipe or a hotel review and so on. That's why it's able to onboard so many new, different people.