How a 19th-century poem by Rudyard Kipling is helping men's mental health

Darwin entrepreneur Clinton Hoffmann has created a self-help guide for men based on Rudyard Kipling's 1895 poem, If.

Its narrator, Jack Thompson, believes Kipling's poem had the power to touch men's hearts and the IF Project has the potential to save lives.

"I really believe that it can reduce the suicide rate," Mr Thompson said.
"There are certain fundamental universals and that poem is a real list of them, man-to-man, man-to-son, friend-to-friend," he said.

"When you touch those it's like an emotional and intellectual touchstone – there's something there for you to really talk about, usually something that you haven't talked about."