PYMES GOES OUT OF INSTAGRAM TO GROW

Hello steemians friends, happy because today I want to share with you the great importance for the small and medium business (PYMES) of a social network that has served to leverage their business, this tool is about the instagram,75% of entrepreneurs say that Instagram helps them connect with customers in the same location where they live. And 53% of small and medium enterprises (SMEs) prefer to use the social network because it is a more necessary tool. This is because the platform is easy to use and contributes to the development of your business.

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They have the advantage not only of contacting potential clients in the area where their organizations are located, but they can also reach other locations and even countries. All this information was collected by Ipsos Connect, SMEs use creative content functions with the intention of expanding messages to the community.

Thanks to the fact that at least half of consumers admit that they keep records of photos and videos that they visualize through the social network since in the immediate future they would like to buy those goods and services.

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The intention of small and medium-sized companies is to achieve strategies to cover a greater number of clients contacted through the Smartphone to achieve greater business-client interaction (current or potential). This will result in greater options for customers to receive first-hand information before looking for brands in some other establishments, since 26% of consumers have adopted as practice to perform an initial search on this platform to find brands or products that do not They find in large establishments.

The client uses more reason and is more guided by what he sees, that is why the social network of visual innovation has become one of the chosen ones of millions of users, and markets of all sizes can take advantage of it.

Those who have grasped the new communicational trends in digital platforms have transformed the way to establish contact with those interested in their products and those suppliers that manage to dominate and benefit from the potential of the available tools, will strengthen their competitiveness with positive results for the establishment.

For these SMEs, an exploration of what Instagram offers can bring them closer to the potential client they are interested in reaching in a more direct and accessible way, which can be converted into loyalty, new clients and interest in your business in terms of decision. shopping.

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