Structure of an effective mobile email.
Dear Steemit Community
The number of people reading their e-mail from a mobile device is steadily increasing.
You have to make a strategy for the new user to review your email marketing practices.Because according to Econsultancy, 65% of Americans and 45% of Europeans would close, without reading, e-mail messages not adapted to their mobile. Figures to take into account!
What does not change
Regardless of the screen size, your e-mailing campaigns like all your professional emails for that matter must answer - at first glance - three key questions :
What is the subject of the email?
What is the interest of this email for the reader?
What should he do with it?
Credibility
Above all, it is a question of clearly identifying the sender and the subject of the message. These two elements alone partly determine the opening rate. As for the subject line of the email, most messaging systems allow you to view 45 to 50 characters, but mobile versions often display no more than 30 characters . So be precise and concise. Get straight to the point.this will help your mail would be read first.
Structure
Your reader's attention span is very short. He decides in seconds what to read and where to click. Prioritize your information : start with the most important; make reading easier by presenting your messages in clearly identifiable blocks. Use colors, bring out key ideas and neat the presentation.try to put good content so that they are Bound to read email.
Call to action
Beyond the main message, it is essential to get your reader to act : by offering to download a document, to read the rest of the article on your website, to request a demonstration, to benefit from an advantage limited in time, etc.
This are some the good structure point you need to keep in mind.
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Excellent strategy, sometimes we do not take into account the format that we handle on a pc or computer and a mobile, they are completely different, thanks for that.